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December 2, 2021
PowerNews TV

Buying fake youtube views, Isn’t it the same as Mens Rea in the legal framework? Social media is about sociology and psychology more than technology! There is a dire need for Digital Literacy in India.

Mens rea (Latin for “guilty mind“) is the mental element of a person’s intention to commit a crime; or knowledge that one’s action or lack of action would cause a crime to be committed. It is a necessary element of many crimes. ‘Wrongful gain or loss’, ‘dishonesty’, ‘fraudulently’, ‘reason to believe’, ‘criminal knowledge or intention’, ‘intentional cooperation’, ‘voluntarily’, ‘malignantly’, ‘wantonly’ , almost all the offences under the IPC are qualified by one or other such words , to establish criminal intent or Mens Rea. A simple analysis of the recent case of rapper Badshah allegedly buying 7.2 crore fake views on his youtube music video, to supposedly break an existing International record, will reveal, with no great investigative mind, that all of the above words describing a guilty mind, exists

It takes one generation to brainwash a population and convince them that reality does not exist. And in todays time, that place has been taken over by the Social media generation. All the gibberish about Transparency being the most disruptive and far-reaching innovation to come out of social media, is good for those idealists who believe that its all about Technology! The fact is, Social media is about sociology and psychology more than technology!

What does 7.2 crore views for a youtube video do, to the Human Mind?

Its called experience-dependent neuroplasticityEach of us has a brain that is designed to be malleable and plastic and open to influence. Our experiences are the fuel for this shaping and what we see, feel, experience, sense is surely impacting the architecture of the brain. The immediate impact of seeing a number which is higher than the population of UK, on a single video makes your brain start believing that the experience is going to be surreal!

As you click on the video, relevant neurons too switch on and start firing.  As this happens, neural connections grow stronger and new synapses start growing. You just have to like what you see!

The market rate for a Youtube view, I’m told, ranges between 15 to 30 paise. Going by that, 72 lac just for views seems to be a tad bit  high. Self proclaimed psychologists on the social media know the importance of destroying any trail of evidence. Throwing in a couple of likes, shares and comments to the package will not only help cover up any surviving circumstantial evidence but will also deepen the experience-dependent-neuroplasticity!

Clearly,  there is every ‘reason to believe’, that there was complete ‘knowledge or intention’, to use ‘fraudulent’, and ‘dishonest’ means , with ‘voluntary intentional  cooperation’,  to brainwash the mind of the vulnerable viewer.

Having said that, what happens on the satellite platform is no epitome of integrity! TRP, is what its called.

‘Target rating points quantify the exposure level of advertising messages that are delivered to a specific target audience in terms of reach and frequency. TRPs are calculated by multiplying the cumulative reach of the advertising, typically over a one week period, by the frequency of exposure to the advertising.’

The moral ambiguity in the above , needs no further explanation.

But, what’s with the common man?

As a voter, there has been a clear shift in trends in recent years. Voters are doing a cost-benefit analysis of the available options. As results vary for Lok Sabha and Assembly elections, they are voting differently for state and the national poll. The intelligent voter seems to be clear on who he sees as CM, and how differently he views his PM.

But the weaponisation of the social media seems to tricking the common man. A blue tick, (which is selling now at a Covid discount), and a million subscribers  is enough for anybody on Youtube,facebook, twitter and instagram to promote a self created ‘real story’ with very little effort by anybody to figure out the original source. There is a dire need for greater digital literacy in India, and not to mention media literacy as well!

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